Optimizing with AI
How I used AI to efficiently craft messaging strategies
This body of work explored:
The what
Craft various messaging strategies to perform rapid content testing on positioning of concepts like "building generational wealth" or access to "VA and assumable loans."
The why
Gather insights from messaging strategies to better understand user impressions, resonance and effectiveness, and overall value.
The how
Leverage AI tools and prompt-writing best practices to create reusable templates to optimize output of strategies and rationales
The big vision
Make AI a simple and easy to use tool for the early stages of design discovery.
The bigger vision
The responsible use of AI tools to enhance the strategy, efficiency and impact of every day content design.
I began by familiarizing myself with some of the current prompt structures out there
CHALLENGE
ACCEPTED
Maybe the magic of this experience was that it simply began as a challenge.
It pushed me to look further and to press the boundaries of my content design toolkit.
AN IDEA
TO EXECUTE
With my explorations, it became clear very quickly just how versatile the use of generative AI can be in content design.
And how simple it could be to create a collection of templates with "rules of use."
OWNERSHIP
& AUTHORITY
By leading with my authority as Senior Content Designer, and the content lead in my space, I could take ownership in a meaningful way.
And with content leadership, I'd have the opportunity to continue steering the direction and use of these tools.
In the end...
I'm sad to say this body of work was put on pause with the rise of higher priorities at the time. But I was proud of my team's response to my deliverables and their excitement to put my prompts into action.