Strategic Thinking
The following case studies and projects are a reflection of my detail-oriented, curious mind — which falls quickly in love with all tasks related to the creation of a strategic evolution within a human-centered product experience.
01
Evolution of a user platform is a larger strategy task that should be constant in the back of a designers mind. With our redesign of the MyRocket Dashboard for Rocket Mortgage clients, we made it easier than ever for users to focus on their most important tasks.
02
Paying a mortgage is a serious commitment — which is why our design teams devotion to keeping the payments experience streamlined and accessible was a very serious part of our every day work and prioritization.
03
Even mature user experiences have opportunities. This case study highlights a very stark opportunity I brought to the attention of my team — my proposal for prioritization of this work included why it matters, how we could make it happen, and the potential timeline.